I spend a lot of time at client meetings, mastermind events and in Facebook groups talking to other agency owners about what they can do to reach new clients. To acquire new business. To generate new leads.

Now, of course, I recognize the importance of all of these conversations and what they mean to building the business that we’re all trying to build.

But, humor me for a minute.

Is there a chance that sometimes we’re focusing on the wrong aspect of building our agency? What if we had a shift in mindset? What if, just for today…or this week…or this month…we need to set our sights on our current clients?

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