Strategy Archives - Digital Agency Insiders

As the Coronavirus quarantine starts to lift and the world starts to get back to normal, digital agencies need to reflect on what we’ve learned over the past few months.

One of the most common questions I’ve been getting over the past several months is about how to stay calm. As the sky is falling down around you, how do you minimize stress so you can think clearly, make smart decisions, and adapt?

Too many times over the years, we’ve seen agencies spend so much time, effort and essentially, money trying to acquire business from those types of businesses who aren’t operating effectively. The goal of your agency should be to provide an opportunity to take some of these marketing tasks off their plate so they can concentrate on running an efficient business.

More importantly, the algorithms started to change. Facebook realized it was bad for business to bombard users with countless ads. And Google decided they’d rather do business with big brands than aspiring entrepreneurs.

Instead, find a phone number and call them. The goal of joining is to meet more people… people who can become clients, or people who can refer you to potential clients. So by calling, you’ll make your very first contact within the Chamber.