Small Business Archives - Digital Agency Insiders

We get emails every day from business owners scrambling to survive the Coronavirus recession. Everyone is looking for strategies and ideas to weather the storm.

The vast majority of people completely forget about an incredible asset that is sitting right under their nose… their dead leads. Many of our clients track their outreach with a spreadsheet, or with a CRM like Pipedrive. If you do as well, this is a great resource to start generating new business.

Here’s how to heat up those dead leads and start making sales…

The bad news is that this is going to happen again. I guarantee you there will be more recessions, more dips, and more economic crashes during your life as an agency owner.

But the good news is that you can plan for it. This is a part of life as a business owner, and you can start doing things today to protect yourself.

I talk to people all the time who say, “I understand why Gary Vee and Michael Hyatt need big email lists, but my business is different. My goal is to get to ten clients paying me $1,000 per month. Is it even worth it for me to create a lead magnet and build my list?”

The answer is a resounding yes.

And the best part is, I’m going to show you a strategy I’ve developed for creating high-value lead magnets lightning fast.

While cold emails are an intimidating type of digital communication for many of us, they can work. In fact, people have built entire companies on little more than cold emails.

Most people have a big idea.
A business they believe in. A podcast that excites them. A YouTube channel that would genuinely help people.
But the vast majority of people never pursue their big idea. They keep dreaming about it and talking about it, but they never take the steps to bring it to life.
Is it because they’re lazy? Is it because they don’t have what it takes?
Nope!

Too many times over the years, we’ve seen agencies spend so much time, effort and essentially, money trying to acquire business from those types of businesses who aren’t operating effectively. The goal of your agency should be to provide an opportunity to take some of these marketing tasks off their plate so they can concentrate on running an efficient business.

I bet you’re still skeptical, so here are the top 3 reasons why I’m such a huge believer in leveraging civic organizations to grow your business.

In fact, blogging is going to be the absolute most important part of selling online in the very near future. As if it wasn’t important enough already.

More importantly, the algorithms started to change. Facebook realized it was bad for business to bombard users with countless ads. And Google decided they’d rather do business with big brands than aspiring entrepreneurs.

Posts Tagged ‘Small Business’

How To Recession Proof Your Agency