Building a business is kind of like doing a jigsaw puzzle.
There a ton of individual pieces that need to fit together to create success. And when you look at everything spread out in front of you- marketing, sales, operation, finances, and more- it’s easy to feel overwhelmed.
In fact, our readers tell us all the time, “I’ve learned a ton about prospecting or marketing or sales or delivery… but I’m having a hard time seeing how it all fits together. I’ve gained a lot of micro knowledge, but I’m still lost in accomplishing the macro goal which is building and growing my business.”Read More
It sucks talking about money.
We’ve all had that moment when we tell our prospect, “My service costs $X” and the number lingers in the air. You start thinking, “Is their jaw going to hit the floor? Are they going to walk out? Or did I actually price it too low and they’re going to think I’m an amateur?”
I’m not going to say you should never give a discount, but today I’m going to share five ideas that are even more powerful. Try these and you can get the results you’re looking for, while keeping your money.
The bad news is that this is going to happen again. I guarantee you there will be more recessions, more dips, and more economic crashes during your life as an agency owner.
But the good news is that you can plan for it. This is a part of life as a business owner, and you can start doing things today to protect yourself.Read More