Building a business is kind of like doing a jigsaw puzzle.
There a ton of individual pieces that need to fit together to create success. And when you look at everything spread out in front of you- marketing, sales, operation, finances, and more- it’s easy to feel overwhelmed.
In fact, our readers tell us all the time, “I’ve learned a ton about prospecting or marketing or sales or delivery… but I’m having a hard time seeing how it all fits together. I’ve gained a lot of micro knowledge, but I’m still lost in accomplishing the macro goal which is building and growing my business.”Read More
I see so many businesses right now that are saying, “The economy is doing terribly, so we’re going to stop spending money on advertising until things get back to normal.” This is like saying there’s not enough oxygen so you’re going to hold your breath…
The fact is, you need to advertise more during a recession. And in fact, all of the things business normally do become more important:Read More