Over the last several years, my team and I have made a name for ourselves by coming up with crazy ways of getting in front of clients. Donut Drops, cardboard tubes, niche podcasts… these are keywords that sound funny to outsiders, but they represent some of the biggest drivers of our business. Which is why since the quarantine started, countless people have been reaching out to us saying, “Is it too late to start my digital agency? I was just getting started before the Coronavirus hit, and now that we’re locked down I can’t go meet prospects in person!” 

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The bad news is that this is going to happen again. I guarantee you there will be more recessions, more dips, and more economic crashes during your life as an agency owner.

But the good news is that you can plan for it. This is a part of life as a business owner, and you can start doing things today to protect yourself.

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I talk to people all the time who say, “I understand why Gary Vee and Michael Hyatt need big email lists, but my business is different. My goal is to get to ten clients paying me $1,000 per month. Is it even worth it for me to create a lead magnet and build my list?” 

The answer is a resounding yes. 

And the best part is, I’m going to show you a strategy I’ve developed for creating high-value lead magnets lightning fast. 

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Most people have a big idea.
A business they believe in. A podcast that excites them. A YouTube channel that would genuinely help people. 
But the vast majority of people never pursue their big idea. They keep dreaming about it and talking about it, but they never take the steps to bring it to life. 
Is it because they’re lazy? Is it because they don’t have what it takes? 
Nope!

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Too many times over the years, we’ve seen agencies spend so much time, effort and essentially, money trying to acquire business from those types of businesses who aren’t operating effectively. The goal of your agency should be to provide an opportunity to take some of these marketing tasks off their plate so they can concentrate on running an efficient business.

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