The bad news is that this is going to happen again. I guarantee you there will be more recessions, more dips, and more economic crashes during your life as an agency owner.

But the good news is that you can plan for it. This is a part of life as a business owner, and you can start doing things today to protect yourself.

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Too many times over the years, we’ve seen agencies spend so much time, effort and essentially, money trying to acquire business from those types of businesses who aren’t operating effectively. The goal of your agency should be to provide an opportunity to take some of these marketing tasks off their plate so they can concentrate on running an efficient business.

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So many people over-complicate entrepreneurship.  I hear business ideas all the time that involve expensive Facebook ad campaigns, confusing audience-building strategies, or unlikely joint venture partnerships. They sound good in theory, but the more complicated the idea is, the harder it will be to actually launch.  That’s why over the past several years it’s become…

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