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You’ve heard it a million times: “Fake it until you make it.”
Every entrepreneurship guru and personal development expert loves repeating this.
And they’re completely wrong.
I agree with the idea of not waiting until everything is perfect to get started. And I agree with pushing yourself outside your comfort zone.
But here’s the problem with “faking it”: it leads to false bravado. And whenever there’s a gap in honesty, it opens the door for mistrust.

The reality is, chaos creates opportunities. Fortunes will be lost, but fortunes will be made as well. And if we play our cards right this can actually be an incredible period of growth for our businesses. And even more importantly, we have a huge opportunity to do good in our communities, to help our clients weather this storm, and to provide guidance and reassurance to people who are desperate for it.

Too many times over the years, we’ve seen agencies spend so much time, effort and essentially, money trying to acquire business from those types of businesses who aren’t operating effectively. The goal of your agency should be to provide an opportunity to take some of these marketing tasks off their plate so they can concentrate on running an efficient business.

More importantly, the algorithms started to change. Facebook realized it was bad for business to bombard users with countless ads. And Google decided they’d rather do business with big brands than aspiring entrepreneurs.

Instead, find a phone number and call them. The goal of joining is to meet more people… people who can become clients, or people who can refer you to potential clients. So by calling, you’ll make your very first contact within the Chamber.