Crisis Archives - Digital Agency Insiders

Building a business is kind of like doing a jigsaw puzzle.

There a ton of individual pieces that need to fit together to create success. And when you look at everything spread out in front of you- marketing, sales, operation, finances, and more- it’s easy to feel overwhelmed.

In fact, our readers tell us all the time, “I’ve learned a ton about prospecting or marketing or sales or delivery… but I’m having a hard time seeing how it all fits together. I’ve gained a lot of micro knowledge, but I’m still lost in accomplishing the macro goal which is building and growing my business.”

It sucks talking about money.

We’ve all had that moment when we tell our prospect, “My service costs $X” and the number lingers in the air. You start thinking, “Is their jaw going to hit the floor? Are they going to walk out? Or did I actually price it too low and they’re going to think I’m an amateur?”
I’m not going to say you should never give a discount, but today I’m going to share five ideas that are even more powerful. Try these and you can get the results you’re looking for, while keeping your money.

And there are countless more unknowns. So even as things slowly start to recover, many digital agency owners and aspiring entrepreneurs remain fearful about the future. “Is now a good time to launch my business? Will I really be able to grow my business over the months ahead?”

The good news is that we can look back at depressions and recessions throughout history and learn lessons to apply to our current situation. Countless businesses have been launched and grown during economic downturns, and we can do the same.

Keep these principles in mind to survive and thrive…

We get emails every day from business owners scrambling to survive the Coronavirus recession. Everyone is looking for strategies and ideas to weather the storm.

The vast majority of people completely forget about an incredible asset that is sitting right under their nose… their dead leads. Many of our clients track their outreach with a spreadsheet, or with a CRM like Pipedrive. If you do as well, this is a great resource to start generating new business.

Here’s how to heat up those dead leads and start making sales…

I see so many businesses right now that are saying, “The economy is doing terribly, so we’re going to stop spending money on advertising until things get back to normal.” This is like saying there’s not enough oxygen so you’re going to hold your breath…

The fact is, you need to advertise more during a recession. And in fact, all of the things business normally do become more important:

It’s true that times are tough. If you’re scared or hurting, you’re 100% justified to feel that way. I totally understand, and I’d be lying if I said I’ve felt uncertainty creep in as well.

But at the same time, there are massive opportunities being created right now. And if we can take a moment to collect ourselves and focus on taking proactive steps, you just might realize there are ways to actually grow your business bigger and faster than you ever imagined.

In my business, and the businesses my team run (because a lot of them run their own agencies, just how we teach), we’ve been sending tons of cold emails and we’ve been surprising even ourselves with how many sales we’re making.