Over the last several years, my team and I have made a name for ourselves by coming up with crazy ways of getting in front of clients. Donut Drops, cardboard tubes, niche podcasts… these are keywords that sound funny to outsiders, but they represent some of the biggest drivers of our business. Which is why since the quarantine started, countless people have been reaching out to us saying, “Is it too late to start my digital agency? I was just getting started before the Coronavirus hit, and now that we’re locked down I can’t go meet prospects in person!” 

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We get emails every day from business owners scrambling to survive the Coronavirus recession. Everyone is looking for strategies and ideas to weather the storm. 

The vast majority of people completely forget about an incredible asset that is sitting right under their nose… their dead leads. Many of our clients track their outreach with a spreadsheet, or with a CRM like Pipedrive. If you do as well, this is a great resource to start generating new business. 

Here’s how to heat up those dead leads and start making sales… 

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I see so many businesses right now that are saying, “The economy is doing terribly, so we’re going to stop spending money on advertising until things get back to normal.” This is like saying there’s not enough oxygen so you’re going to hold your breath…

The fact is, you need to advertise more during a recession. And in fact, all of the things business normally do become more important:

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It’s true that times are tough. If you’re scared or hurting, you’re 100% justified to feel that way. I totally understand, and I’d be lying if I said I’ve felt uncertainty creep in as well. 

But at the same time, there are massive opportunities being created right now. And if we can take a moment to collect ourselves and focus on taking proactive steps, you just might realize there are ways to actually grow your business bigger and faster than you ever imagined. 

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The reality is, chaos creates opportunities. Fortunes will be lost, but fortunes will be made as well. And if we play our cards right this can actually be an incredible period of growth for our businesses. And even more importantly, we have a huge opportunity to do good in our communities, to help our clients weather this storm, and to provide guidance and reassurance to people who are desperate for it. 

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The bad news is that this is going to happen again. I guarantee you there will be more recessions, more dips, and more economic crashes during your life as an agency owner.

But the good news is that you can plan for it. This is a part of life as a business owner, and you can start doing things today to protect yourself.

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