The reality is, chaos creates opportunities. Fortunes will be lost, but fortunes will be made as well. And if we play our cards right this can actually be an incredible period of growth for our businesses. And even more importantly, we have a huge opportunity to do good in our communities, to help our clients weather this storm, and to provide guidance and reassurance to people who are desperate for it. 

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The bad news is that this is going to happen again. I guarantee you there will be more recessions, more dips, and more economic crashes during your life as an agency owner.

But the good news is that you can plan for it. This is a part of life as a business owner, and you can start doing things today to protect yourself.

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I talk to people all the time who say, “I understand why Gary Vee and Michael Hyatt need big email lists, but my business is different. My goal is to get to ten clients paying me $1,000 per month. Is it even worth it for me to create a lead magnet and build my list?” 

The answer is a resounding yes. 

And the best part is, I’m going to show you a strategy I’ve developed for creating high-value lead magnets lightning fast. 

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Most people have a big idea.
A business they believe in. A podcast that excites them. A YouTube channel that would genuinely help people. 
But the vast majority of people never pursue their big idea. They keep dreaming about it and talking about it, but they never take the steps to bring it to life. 
Is it because they’re lazy? Is it because they don’t have what it takes? 
Nope!

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