We are all spending time prospecting…cold-calling…researching…presenting…when we really just want one outcome: a close. The crazy part is that purchasing decisions are constantly changing. So, of course, that means we have to change too. And not only are decisions changing. People are changing. Gone are the days of people reacting positively to high-pressure sales techniques. So, our job is to find that balance between being persuasive and annoying. Nobody wants to be “that annoying guy.” You know the one. But, as an agency owner, you want to see your bottom line grow, too. So, what do we do? How do we avoid being a nuisance? What steps can we take to close prospective clients? I’m convinced you’ll find some valuable answers below.

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