Building a business is kind of like doing a jigsaw puzzle. 

There a ton of individual pieces that need to fit together to create success. And when you look at everything spread out in front of you- marketing, sales, operation, finances, and more- it’s easy to feel overwhelmed. 

In fact, our readers tell us all the time, “I’ve learned a ton about prospecting or marketing or sales or delivery… but I’m having a hard time seeing how it all fits together. I’ve gained a lot of micro knowledge, but I’m still lost in accomplishing the macro goal which is building and growing my business.” 

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You’ve heard me say it a million times: one of the biggest mistakes beginners make is saying yes to anyone who is willing to write them a check.

Early in my career, I did this. As a result, I was constantly pulled in a dozen different directions. Chiropractic, dental, real estate, physical therapy… Not to mention Facebook ads, social content, sales funnels, SEO, list building…

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