Episode 057 – Helping Local Businesses Generate More Leads and Prospects

Welcome to Episode #057 of The Digital Agency Insiders Podcast – Helping Local Businesses Generate More Leads and Prospects.

Today’s featured digital agency owner is Kaitlyn Study.

In this episode, Kaitlyn talks about how she grew her digital marketing agency, their usual business processes, and how she manages to work remotely with her amazing team.

Kaitlyn Study is the owner and creative director of South Street & Co – A Digital Marketing Agency that helps local businesses grow their online presence to generate more leads.

Here’s just a taste of what we talked about today:

We talked about Kaitlyn’s path to becoming an entrepreneur.

Kaitlyn’s path to becoming an entrepreneur starts with how she was brought up, her parents always taught them that it’s better to sell pencils on the roadside and dictate the cost and what they want to do. This became Kaitlyn’s background of inspiration in building her own business.

Kaitlyn graduated from the University of Central Florida with a marketing degree, she looked everywhere for a job and ended up finding one on Craigslist with a dermatologist. She helped them rebrand the whole company in the first six months with new logo slogan colors and also did their outside marketing. When she started, they had 10 offices, when she left, they had 20, 17 were in the Central Florida area, and then three were out of state.

She was introduced to her first client in February 2014. In the same year, Kaitlyn created a name, built her website, and then I got into daytime networking. It took her over a year of hustle and grit before she put in her notice in March of 2015.

And then, Kaitlyn walks us through the process of what her business does now.

South Street & Co.’s specialty is helping small to medium-sized businesses grow their reach online. They specialize in service-based businesses that want to reach a local clientele.

They are great at local search engine optimization, social media management, website marketing, copy creation, email marketing, and consulting.

We also discussed a few other fun topics, including:

  • Since Kaitlyn works with local businesses, does that allow her to be more hands-on with her clients?
  • Kaitlyn shares how she has been working with an amazing remote team.
  • How does Kaitlyn get her team motivated and feel like they are still part of a team, even though they are not together?
  • What is the ideal client look like for South Street & Co?
  • One piece of advice Kaitlyn would give to somebody who has just decided to start their own agency.
  • Does Kaitlyn have her mentors when she first decided to start the business?
  • How did Kaitlyn and her team scale their agency to half a million dollars in just a few years?
  • Kaitlyn’s favorite part about being an agency owner.

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Kaitlyn Study

Want to stay connected with Kaitlyn? Please check out their social profiles below.


Also, Kaitlyn mentioned the following items on the show. You can find that on: