Episode 050 – Learn How to Effectively Create Top-notch Websites for Your Market

Welcome to Episode #050 of The Digital Insiders Podcast – Learn How to Effectively Create Top-notch Websites for Your Market

Today’s featured guest is Jon Tromans. Jon shares his years of experience in radio/TV publishing and how he shifted into the world of digital marketing. This paved a way for Jon to help marketers and website owners enhance their skills and knowledge which enables them to create a website that is designed to meet the needs of their market.

Jon Tromans is a podcaster and a Digital Marketing Trainer. He is the host of Not Another Marketing Podcast and Lockdown Land.

Here’s just a taste of what we talked about today:

We talked about Jon’s years of experience in the radio/TV publishing industry and what made him shift into the digital marketing world.

Jon worked in a radio company for 15 years around the late ’90s and early 2000. During those years, radio stations in the UK became corporate and were rebranded with the same name losing all their identity.

Most people, including Jon, felt disillusioned with what has happened in the industry. Entertaining people, and having fun over the radio, was slowly disappearing.

At the same time, the Internet was starting up which they did not consider as technology but another platform to publish their content. Since then Jon has been selling websites, building websites, and creating digital content for people.

Next, we tackled some of the biggest challenges Jon faced during the first six months of starting his business.

The main challenge for Jon when he was starting his business was internet speed. Back then, you’d have to get off the phone to use the internet and be able to build websites.

Another challenge for Jon was they could not do what they wanted to do on the internet like putting a TV program or a radio program on the website. The options were not available back then, compared to how easy everything is now over the internet.

And then, Jon discusses the important ways people can do to make their website better.

Jon noticed that the biggest problem of websites these days is that they don’t exactly identify the needs and wants of their customers.

A website should initially answer customers’ queries or meet their needs once they land on the page.

Putting relevant content above the fold of the website is an essential step so that people would instantly understand what the offer is without having to scroll halfway down the page.

We also discussed a few other fun topics, including:

  • What does John think of image slides on some websites these days?
  • We talked about some of the mistakes that people should avoid when they are creating a website for the first time or creating websites for their clients.
  • Are there specific questions that we should be asking web designers before we hire them?
  • Jon shared a little bit about his other marketing podcast — Lockdown Land.
  • How can podcasts help small businesses and freelancers besides having something fun to do and getting to meet new people?
  • What type of topics should people focus on when they are developing their social media strategy?
  • Discover the lessons and values Jon learned the most from becoming an entrepreneur.
  • What does Jon currently read, watch, or listen to that helps him grow as a business owner?

All that and more! But you’ll have to watch or listen to the episode to hear about those.

How To Stay Connected With Jon Tromans

Want to stay connected with Jon? Please check out their social profiles below.

Resources

Also, Jon mentioned the following items on the show. You can find them on: