Episode 033 – Find and Fix Common Agency Pain Points with Karl Sakas

Welcome to Episode 033 of Digital Insider Agency – Find and Fix Common Agency Pain Points with Karl Sakas

Today we are joined by Karl Sakas. Karl is the founder of Sakas and Company. He is a world-renowned agency consultant for top agencies from all over the globe, an agency director and author.

In today’s episode, Karl takes us back to the time when he was groomed for business by his parents who took on small real estate business. He shares how this played a big part in building his character, as an entrepreneur, at a very young age. This and his years of experience have brought him to this point where he needs very little outbound work to get clients. He was able to leverage on the articles that he’s written to get clients knocking on his door.

Here’s just a taste of what we talked about today:

The Lifestyle and Equity Spectrum

People are putting up businesses to either grow it and make it profitable for years to come, or grow it and sell it for a truckload of cash one day. Depending on your personal goals both objectives can be used to customize the strategies you put in your business to accomplish your intended purpose.

Family is

Unless family members have a good grip and respect for boundaries, it is never wise to include a family member in any business endeavor. This coming from hundreds of agency owners who attested that they almost always end up regretting their decision to incorporate brothers, wives, parents, or in-laws into the mix.

Know what to Outsource

Yes nowadays outsourcing plays a big part in a company’s success but there are still things better done by you. A personal touch makes a whole world of difference when it comes to prospecting. Though it may eat up some of your time, writing the newsletter, the welcome emails, etc. yourself has its own rewards.

We also discussed a few other fun topics, including:

  • There’s no one silver bullet for everything. The best approach is always to customize one depending on the client’s needs.
  • Exploratory calls are done to sift through details that you might have missed during the pre-sales questionnaire. Client goals should match what you can realistically deliver.
  • Learn from the mistakes of others so you won’t have to make them yourself.

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With Karl Sakas

Want to stay connected with Karl? Please check out their social profiles below.

Resources

Also, Karl mentioned this book on the show. You can find that on:

Books authored by Karl: