Episode 012 – Your Digital Agency Beyond Marketing Services with David Calafiore

Welcome to Episode #012 of Digital Agency Insider – Your Digital Agency Beyond Marketing Services with David Calafiore.

Today’s special guest is David Calafiore. David is the co-founder of DeliciousMarketing.io and EverLinks.io. Everlinks is a dead-simple way to connect your tribe and followers to the content they care about.

David grew up in an entrepreneurial family where both his parents were small business owners. After graduating from college, David believed that one can derive a lot of knowledge from school but will never equate to working experiences in real life.

Today, David shares with us how he manages his Digital Marketing Agency with a different need and goal. Along with his partner Drew, he teaches us the importance of making your agency stand out.

  • The added value of Strategic Consulting – Before offering your service to any business, you always have to find out what’s going on with them. What their goals are and what they want to work on. Put up a strategic plan that will assist them in accomplishing these goals.
    • Find a work partner with a mutual commonality. It’s often lonely when you’re working in your business especially if you’re working at a coffee shop or a home office. It’s always nice to be able to have somebody to work with, to partner with, and most especially to bounce ideas off with.
  • Plugin your service by plugging more value – If you separate yourself from the actual services of your agency, you will have a real opportunity to put something better for the business which will be beneficial to them.

Most of the time, other agencies fail because of their true goal in putting up their business in the first place. If you decide to have an agency that aims to help local businesses, then stay consistent and give them the value they deserve. Build a friendship, and then build a relationship with these businesses. This creates results in advance and will be a successful turnout for both.

Here’s just a taste of what we talked about today:

  • Sit down with a business owner. Know their needs, dig into their business and try strategic consulting.
  • You can’t help all businesses. But you can always choose to be honest with them. Tell them their opportunities and assure them that you will do all you can to take care of them.
  • Slow down and think about the process you’re doing. You cannot market anything that is not appealing to people.

We also discussed a few other fun topics, including:

  • Everyone should join the Chamber of Commerce especially if you’re doing local marketing. Joining the Chamber helps you add value and create a bigger difference.
  • Getting involved affects things in a more useful way, thus helping your business.
  • The doughnut drop concept.

But you’ll have to watch or listen to the episode to hear about those!

How To Stay Connected With David Calafiore

Want to stay connected with David? Please check out their social profiles below.