Episode 001 – How to Setup an Email Newsletter System for your Local Clients

Welcome to Episode #001 of Digital Agency Insider – How to Setup an Email Newsletter System for your Local Clients. I am your host, Ben Adkins and with me today is my co-host, Tabitha Thomas.

Tabitha is the Director of Human Resources at Fearless Social. We run a lot of online businesses, but the Digital Agency side is what Tabitha helps me with the most. Prepare to get a good behind-the-scenes sense of how a Digital Agency works in the real world, and much more!

Here’s just a taste of what we talked about today:

  • So today, we’re talking about E-mail Marketing and how we do Newsletters for local clients! Whether you happen to be a chiropractor, a dentist, a real estate agent–whatever it happens to be, E-mail is a HUGE way to stay top-of-mind with your existing clients, and get them to come back and do business with you!
  • How to pick the right kind of clients. If you want to offer this service, it will be very lucrative because it brings money in, right away! We’re painting a picture of the right clients to bring this service to.
  • The number one mistake that first-time agency owners make is–before they even know that they have an agency–they go after these people who are not doing anything right. Look for people who have a lot going for them already–people who are already doing great things. What they actually need is for someone to take things off of their plate!
  • How do you write Newsletters? We discuss in detail what an autoresponder really is and how you should use it. And then, get paid to do this and also upsell your high-ticket stuff!
  • Writing your copy as if you are writing to a friend. You don’t have to be freaked out about writing emails!

How To Stay Connected With Tab and Ben

Stay connected with Tabitha and Ben through their social profiles below.

Tab’s Social Presence:

Ben’s Websites: 

Ben’s Social Presence:

Resources

Also, we mentioned these helpful tools on the show. 

  • https://www.samcart.com/A super easy web-based checkout platform that we use to help with recurring billing/payments. It automatically sends bills to our clients every single month. 
  • https://www.activecampaign.com/ – A CRM system that allows us to see all our clients’ accounts. It makes it easy for our team to jump in and fix things if there are problems.