How do you get your offer in front of potential customers?
I talk to people all the time who have a digital agency. Or a mastermind. Or a blog. Or even just an idea. They tell me, “I have this thing, but I don’t know how to break the ice and get it in front of people.”
My answer… the Chamber of Commerce.
I’ve started several successful businesses from scratch, and in nearly every case I used Chamber of Commerce to get a ton of clients.
I hear people complain all the time that they joined their local Chamber and got nothing out of it. That’s because they paid the money to sign up and expected to get an immediate return on their investment.
But the Chamber isn’t going to magically send clients your way. You can’t get anything out if you don’t put anything in.
If you know how to do it though, Chamber of Commerce can absolutely send you more business than you know what to do with. It’s happened to me.
So in this article I’m going to share with you the exact strategy I’ve used for growing digital businesses with the Chamber of Commerce.
Step 1: Sign Up (But Not Online)
The very first step is to get signed up.
This is the easiest step… but it’s also easy to do it wrong.
Look up the website for your local Chamber (or for any other town… you don’t need to live in the same place). There will probably be a button where you can sign up online, but don’t do it.
Instead, find a phone number and call them. The goal of joining is to meet more people… people who can become clients, or people who can refer you to potential clients. So by calling, you’ll make your very first contact within the Chamber. They’ll introduce you to a ton of members and help jumpstart your network.
It can be intimidating going to your first Chamber event. (Think back to your first day at a new school. It’s scary joining a new social circle no matter what the context is!)
If you sign up online, it will be really easy to put off your first event. That little voice of nervousness in the back of your head will say “I know I’m supposed to go to the Chamber function today, but I really need to get the dog groomed!”
But by calling on the phone and making that contact, your first event will be less intimidating because you’ll already know someone and they’ll show you around. Plus you’ll have accountability because they’re planning on you showing up at a certain time.
Don’t skip this step. I can’t overstate how important it is.