Getting Clients Archives - Digital Agency Insiders

Building a business is kind of like doing a jigsaw puzzle.

There a ton of individual pieces that need to fit together to create success. And when you look at everything spread out in front of you- marketing, sales, operation, finances, and more- it’s easy to feel overwhelmed.

In fact, our readers tell us all the time, “I’ve learned a ton about prospecting or marketing or sales or delivery… but I’m having a hard time seeing how it all fits together. I’ve gained a lot of micro knowledge, but I’m still lost in accomplishing the macro goal which is building and growing my business.”

You’ve heard me say it a million times: one of the biggest mistakes beginners make is saying yes to anyone who is willing to write them a check.

Early in my career, I did this. As a result, I was constantly pulled in a dozen different directions. Chiropractic, dental, real estate, physical therapy… Not to mention Facebook ads, social content, sales funnels, SEO, list building…

We are all spending time prospecting…cold-calling…researching…presenting…when we really just want one outcome: a close. The crazy part is that purchasing decisions are constantly changing. So, of course, that means we have to change too. And not only are decisions changing. People are changing. Gone are the days of people reacting positively to high-pressure sales techniques. So, our job is to find that balance between being persuasive and annoying. Nobody wants to be “that annoying guy.” You know the one. But, as an agency owner, you want to see your bottom line grow, too. So, what do we do? How do we avoid being a nuisance? What steps can we take to close prospective clients? I’m convinced you’ll find some valuable answers below.

It sucks talking about money.

We’ve all had that moment when we tell our prospect, “My service costs $X” and the number lingers in the air. You start thinking, “Is their jaw going to hit the floor? Are they going to walk out? Or did I actually price it too low and they’re going to think I’m an amateur?”
I’m not going to say you should never give a discount, but today I’m going to share five ideas that are even more powerful. Try these and you can get the results you’re looking for, while keeping your money.

It’s true that times are tough. If you’re scared or hurting, you’re 100% justified to feel that way. I totally understand, and I’d be lying if I said I’ve felt uncertainty creep in as well.

But at the same time, there are massive opportunities being created right now. And if we can take a moment to collect ourselves and focus on taking proactive steps, you just might realize there are ways to actually grow your business bigger and faster than you ever imagined.

In my business, and the businesses my team run (because a lot of them run their own agencies, just how we teach), we’ve been sending tons of cold emails and we’ve been surprising even ourselves with how many sales we’re making.

While cold emails are an intimidating type of digital communication for many of us, they can work. In fact, people have built entire companies on little more than cold emails.

More importantly, the algorithms started to change. Facebook realized it was bad for business to bombard users with countless ads. And Google decided they’d rather do business with big brands than aspiring entrepreneurs.

Instead, find a phone number and call them. The goal of joining is to meet more people… people who can become clients, or people who can refer you to potential clients. So by calling, you’ll make your very first contact within the Chamber.