Most people have a big idea.

A business they believe in. A podcast that excites them. A YouTube channel that would genuinely help people. 

But the vast majority of people never pursue their big idea. They keep dreaming about it and talking about it, but they never take the steps to bring it to life. 

Is it because they’re lazy? Is it because they don’t have what it takes? 


It’s because deep down they realize that starting anything- whether it’s a business or a passion project or anything else- comes down to one thing: being able to put your big idea in front of people and getting them to buy-in. 

You need to get customers for your business. You need listeners for your podcast. You need subscribers for your YouTube channel. 

And most people subconsciously realize that this is much more difficult than the “gurus” make it sound. It’s not as easy as, “Build it and they will come.” 

Well if you have a big idea… if you have a dream for a business or a project or a movement or especially a digital agency…

I’m going to share with you a powerful strategy that is going to totally turn marketing on its head. It’s going to give you the power to put your idea in front of people and build excitement around it. 

The power of Audience First Marketing

The reason why people subconsciously fear marketing their idea is because most people do it completely backwards. 

Just scroll through your Facebook feed. You’ll see dozens of ads from entrepreneurs yelling, “Look at me! Look at how amazing I am! Don’t you want to be like me?” 

Most business owners focus on themselves. They talk about their accomplishments and accolades and awards. 

This doesn’t attract customers. Or even worse, it attracts the wrong kind of customers.  

That’s because we all have our own struggles and problems. And we all have our own goals and aspirations. 

Most of us barely have enough time to focus on our own obligations, let alone extra time to listen to someone else talk about themselves. 

Here’s how you can leverage this for your business…

You can generate massive growth in a short period of time by focusing on the other person instead of yourself.

Rather than yelling above the noise, what if your voice was the reassuring sound that said, “It’s all going to be ok. You can do it. You’re doing a great job and I’m here to help.” 

What if instead of pithing and persuading, you could just show up and educate, advise, guide, and lend a helping hand. 

Imagine how much rapport you could build with your prospects. And think about what that would do for your sales. 

That might sound like a lot of work. Well with the 3 methods below, it doesn’t have to be…

1. Give them results in advance

You’ve probably heard this statistic before: the average person sees 5,000 ads every day.

That’s 5,000 businesses that are all screaming for your attention. 

If you have a product or service you want to put in front of potential customers, that’s a massive amount of competition. 

But here’s the good news: all 5,000 of those businesses are asking. They’re asking for your attention. They’re asking for your time. They’re asking for your money. 

You can rise above the noise by giving. 

Imagine if you filmed a short video that taught a business owner how to get a meaningful result for their business. 

Or imagine you wrote an ebook that helped your potential customers get more done in less time. 

Or what if you could use templates or scripts to actually deliver free work to your ideal clients?  

All of these things would suddenly catapult you ahead of everyone else who is tugging at your prospects. 

Instead of being just another desperate marketer, people will instantly start to know, like, and trust you. Because you’ve already improved their life. 

They’ll start to think, “I should do business with this person because I want them to provide even more value to my life.”

2. Give them a reason to brag about themselves

We all have the need to feel understood, to be heard, to be appreciated, and to open up and connect with other people. 

That’s why we all like the opportunity to talk about ourselves. Unfortunately, we don’t get as many opportunities as we’d like, because everyone else is busy talking about themselves! 

Especially online where we’re barraged with content every day- ads, podcasts, videos, posts, tweets… it never ends. 

That’s why it’s rare to have the opportunity to talk about yourself for a change. 

Several years ago I stumbled across a few ways to take advantage of this, and it had an enormous impact on my business. Now I teach my students how to do the same thing, and their results never fail to astound me. 

One of my favorite methods is what I call “Clients From Interviews.” It’s simple…

If you have a digital agency servicing dentists, start a podcast where you interview dentists. Now invite your prospects to do an interview with you. 

Find dentists who would be great clients. Identify a few things you know you can help them with, and also identify a couple things they’re already doing great. 

Tell them, “I noticed you’re great at XYZ. Would you come on my show and share with my audience how you do that?” They’ll jump at the opportunity to brag a little bit. 

And of course the side benefit is that you’ll be able to open a conversation and tell them about your services. 

Another great method is creating local Facebook events pages

Find a geographic area where you want to get clients, and start a Facebook page that curates upcoming events like concerts, performances, or anything else. 

Then reach out to your prospects and say, “I’m always looking for upcoming events to share. Do you have any promotions you’d like me to feature?” Once again it’s a great way to let people talk about the cool things their businesses are doing. 

If you’d like to learn more about the local Facebook events page idea, click here to read our in-depth article. And click here to learn more about closing clients with niche podcasts. 

3. Give people acknowledgment

I guarantee you, anyone you come across online feels like they’re not acknowledged enough for the hard work they do. 

It’s not because they’re selfish. It’s not because they’re needy or that they demand attention. 

It’s because there is sooo much work behind the scenes that people just don’t see. 

For every minute of podcast audio you hear… for every paragraph of articles you read… for every YouTube video you watch… there are hours of work writing, editing, planning, scripting, outlining, marketing, and more. 

And everyone likes getting acknowledged for their hard work. Here’s how you can take advantage of that: 

The next time you listen to a podcast, send the guest an email thanking them for the content and tell them what you learned. And leave a review for the show saying how it’s impacted your life. 

The next time you watch a YouTube video, leave a comment saying what your #1 takeaway was. 

The next time you buy a product online, post on their Facebook page and tell them why you decided to make the purchase. 

I guarantee your message will come through like a breath of fresh air. 

I was a chiropractor for years and I can tell you every single nice thing people ever said about my practice. I poured my heart and soul into that business, so when people went out of their way to say something nice, it always made an enormous impact. 

If you have a digital agency, this can absolutely be a secret weapon. 

Imagine you’re sending cold emails to prospects. They see an unfamiliar name pop up in their inbox. There are also a dozen other sales emails in the list. They highlight all of them and hit delete without a second thought. 

But now imagine that you’ve left a few comments or reviews or sent a thank you email. You send a cold email and they see your name in their inbox, and this time they think, “Wait a minute! That’s the same person that left that amazing review for me!” 

Get in the habit of doing this every day. Look for little excuses to send messages or emails lifting people up. It makes a huge impact and it brightens peoples’ days. 

And then when you reach out to offer your business services, you will have already built up massive goodwill. 

Before you reach out, download our free guide The $18,000 Cold Email Script. It will break down the exact psychology, and give you a word-by-word script you can use, that generated $18k in sales. It’s a quick read that works wonders for your email outreach

One simple question that can double your results

Everything we’ve covered in this article rests on one powerful principle: people won’t forget how you make them feel. And if you make them feel great, they won’t forget you. 

From now on, whenever you send an email, make a phone call, write web copy, or anything else, I want you to ask yourself: “How do I want the person to feel when they consume this content?” 

It might sound simple, but trust me. If you just think to yourself, “I want this to put a smile on their face,” it’s going to guide you to communicate in a different way. 

And if your content can do that, you’re going to see your response rate skyrocket. You’re going to see your opt-ins skyrocket. You’re going to see your conversions skyrocket. 

It’s an easy mindset shift, but it’s going to do wonders for your business. 

Thanks for reading, and I hope this article put a smile on your face! 

Leave a comment below and let me know- who is your target market and how do you think you can use Audience First Marketing to get in front of them? 


  1. Norm Whitehurst on March 1, 2020 at 4:35 pm

    Just wanted to say thanks for the information in your post. I found it to be very helpful, and I see the way I have been looking at things. I have been looking at how much I could make if I get 10 or 20 new customers. But not thinking about how I could help 10 or 20 customers make their life better, and I been doing the same things others are doing, chasing the money. Thank you very very much.

    • Digital Agency Insiders on March 2, 2020 at 2:08 pm

      Hi Norm, we are so glad this was helpful for you. You really can impact so many people with the right mindset and your work. Good luck!

  2. Patty on March 4, 2020 at 4:54 pm

    So glad I stopped to read this, excellent ideas on getting people to stop and take notice of your message. I would love to download your $18k cold email script…how could I get that? I love following a marketer who is not afraid to share. Thanks, Dr Ben…you’re the best!

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