A lot of people who read this blog are digital marketers who serve local businesses like dentists, veterinarians, chiropractors, therapists, trainers… the list goes on and on.
I don’t need to tell you that many of these industries have been hit the hardest by the Coronavirus quarantine. As a result, we’ve been getting emails every day like:
“I quit my job a couple months ago to go all-in on my business. A few of my clients canceled or scaled back, and now I’m in desperation mode.”
“I’ve been dreaming about launching my digital agency for months or years, now my target market just dried up. Do I have to wait until things get back to normal to pursue my goals?”
It’s true that times are tough. If you’re scared or hurting, you’re 100% justified to feel that way. I totally understand, and I’d be lying if I said I’ve felt uncertainty creep in as well.
But at the same time, there are massive opportunities being created right now. And if we can take a moment to collect ourselves and focus on taking proactive steps, you just might realize there are ways to actually grow your business bigger and faster than you ever imagined.
So in this article, I’m going to give you 10 industries that need your help more than ever.
1. Cleaning Services
In your town, there are maids, carpet cleaners, detailing services, and many other businesses that revolve around cleaning and sanitation. Never before have people been more desperate for their services.
The problem is, how many local maid services have you seen that do an amazing job on social media? How many carpet cleaners have you seen that are crushing Facebook ads? Exactly…
Their services are more in demand than ever before, but they need help communicating with potential clients. You can fill this gap.
2. Alternative Education
Schools are shut down. Parents are supposed to be teaching their kids at home and replacing classroom work. Realistically most are struggling just to keep their kids from going insane and tearing the house apart.
Universities are shut down too. In any recession, many people want to go back to school to wait out the bad economy, and then return with new skills and a higher earning potential. But with colleges closed as well, this isn’t an option.
Both of these scenarios mean massive opportunities for alternative education. Tutors, after-school programs, distance learning businesses, test prep courses… all of these businesses need your help putting their message in front of potential customers.
3. Remote Services
I read an article about the industries that grew the most in China during the height of the pandemic. You could guess most of them, but one jumped out at me: online document signing.
It makes sense. People still need to sign contracts or approve documents, but they don’t want to do it in person. Just like how Zoom has been seeing an explosion in popularity, software that allows you to send and sign documents have going through the roof as well.
Think about other online services that help local businesses automate daily tasks: processing payments, scanning documents, cloud file storage, the list goes on and on.
The problem is, many brick-and-mortar businesses aren’t very high tech. Suddenly they find themselves needing to automate their processes and move systems online, but they don’t know where to start. You can bridge the gap between these online services and local businesses.
4. Freelance Services
Unemployment has hit an all-time high.
This obviously means a record number of people who need a job. But it also means a record number of businesses who were thinking about hiring someone to do an important job, but now don’t want to take the risk of bringing on full-time employees.
In both scenarios, staffing agencies, freelancing marketplaces, and “the gig economy” are poised for massive growth. They can help workers find temporary jobs, and businesses find freelance workers.
Both sides of the equation need help. Businesses who have never used Upwork before need help finding great talent. And workers need help translating their skills online. So whether it’s consulting for employees, employers, or even going to the staffing agencies themselves, there are many ways that you can help.
The stock market has been having manic swings lately. Which is why it’s no surprise that my Instagram inbox has been flooded with DM’s from daytraders pitching their courses.
It makes perfect sense: volatility in the market means huge opportunities for returns. Stocks are on sale right now, and daily swings mean traders can make money fast.
But for you the real opportunity isn’t daytrading- it’s helping these course creators. That’s because 99% of the DM’s I’ve been getting are terrible. They’re desperate sales pitches with no effort to establish rapport.
With even a basic understanding of online marketing, you could easily approach these people and offer to create advertising campaigns, sales funnels, or organic content.
6. Made In America
I don’t want to get political here, but no matter what your opinion is, I think it’s safe to say we’re going to see a huge swing towards “Made in America.”
A lot of people are frustrated at how much of our medication and personal protective equipment is made in China. And a lot of people hold the communist party responsible for the spread of the virus.
As a result, I think as things get back to normal we’re going to see massive support for bringing a lot of manufacturing back to America. And for digital marketers like us, that means huge opportunities to help local businesses tell their stories.
All across America there are millions of businesses who create amazing products, who support local families, and who are working hard during this crisis to keep the doors open and keep their workers employed. They’re going to need people like you to help spread their message.
7. Health and Nutrition
One of the biggest industries in the internet marketing world is diet and weight loss. A lot of these businesses are hurting right now because no one cares about buying ebooks that teach them how to lose 10 pounds if they just got laid off.
But here’s what people do care about: learning how to naturally boost their immune system.
And it just so happens that diet and exercise are the absolute best ways to do that.
Every coach, trainer, nutritionist, gym owner, infoproduct entrepreneur, even chef and caterer… they all need to be teaching their customers how to strengthen their immune system. Not to mention, one of the best ways to battle depression and keep our spirits high during these dark days is by releasing dopamine through exercise.
I heard a fascinating story the other day. Frank Kern, a legend in the internet marketing world, was talking about how his wife wants to start a cosmetics company.
He thought it was a terrible idea. He said, “Why would women care about doing their makeup if they can’t leave the house?!”
His wife explained how she grew up in the Soviet Union and even in the worst of times, they always did their makeup. She said, “We would rather be hungry than ugly.”
No matter what you think of that statement, it’s a powerful lesson. Doing your makeup is a way of feeling normal. It’s a way of fighting back against the quarantine and keeping your spirits high.
There are beauty shops in your town that rely on foot traffic. They’ve never thought about digital marketing, and more importantly they’ve never thought of their products as a way for women to keep their emotional strength high. They need your help to touch on these deep psychological triggers.
9. Health and Medical
There are countless businesses that are in the medical world, but they’re not hospitals. For example: orthodontists, chiropractors, massage therapists, acupuncture, naturopaths, and many more.
Many of these businesses are struggling to answer the question: do we count as an essential service? Are we allowed to stay open? And if the businesses don’t know the answer, then customers definitely don’t.
There is a huge need for these businesses to communicate with their clients. They need to be answering questions like:
- Are we still open?
- Have our hours still changed?
- Are there new policies, like waiting in the parking lot or calling ahead?
- What services are still being offered? What isn’t
Whether it’s doing Facebook likes or writing email autoresponder series, tons of these businesses don’t have experience communicating with their clients digitally. They need your help to make it effective and painless.
10. Delivery Services
Many towns have local versions of Uber Eats or Instacart. Do a quick google search and I’m confident you’ll find at least a couple homegrown services that do pickup and delivery from restaurants.
Well, a lot of those restaurants are shut down. But the demand for delivery drivers are higher than ever. Imagine if a delivery service started offering to pick up pets and take them to the veterinarian? It could become a brand new revenue stream.
Reach out to these services in your town and pitch ideas to them, then help them market these new services. You could even reach out the veterinarians- or whatever other angles you can think of- and be the middle man.
The bigger picture
I hope you’ve seen an idea or two you’re excited about. If you can no longer target the same businesses you were before, hopefully, I’ve given you some new industries you can start to go after.
Here’s the real message I want you to leave with though…
I don’t think any industries are dead. Whatever your niche was before, they still need your help- in fact now more than ever. Their needs have just changed.
Now they need ideas for new revenue streams. They need new ways of communicating with their customers. They need ways to move their business online.
A lot of people have told me, “My plan was to go after restaurants, but obviously I can’t do that anymore.”
What if you can help restaurants streamline online orders and deliveries? What if you can help them write recipe books they can sell as ebooks? What if you can help them come up with smart ideas, like selling $50 of store credit for $45 to get some money coming in?
If you can approach them with solutions like these, suddenly your services will be more in-demand than ever before.
It’s not the apocalypse. If you can think outside the box, there’s actually more opportunity for your digital agency than ever.
Can you think of businesses or industries I missed? Let’s keep the conversation going. Post your ideas in the comments below, and let’s help each other focus on the opportunities that are being created.
And most importantly, let’s help each other be the leaders who are going to go out and help the businesses in our towns.